British Lion Quality eggs: A Marketing Case Study looks at the way in which the British Egg Information Service (BEIS) revived the public image of eggs following the salmonella crisis of the late 1980s. Students are given a brief introduction to the marketing of eggs throughout the twentieth century, then invited to take part in a simulation exercise as members of the BEIS, responsible for marketing eggs in Britain in the all-important period following the scare.

This informative resource is designed as a downloadable pdf. It is intended for use primarily by students of Business Studies and Media Studies at GCSE, GNVQ and AS/A level but will also be of interest to anyone wishing to study modern marketing strategy.




The four investigations are for use by students studying Food Technology at GCSE level or at further and higher education and taken from the more extensive educational resource The Egg File. The exercises cover the freshness of eggs, coagulation, aeration and emulsification in detail.

Teachers and students might like to order the Egg File which explores virtually every aspect of eggs, including marketing information, nutrition and food preparation qualities and provides teachers' notes and reference material for student projects.

For copies, please call the British Egg Information Service on 020 7808 9790 or e-mail them directly on info@britegg.co.uk: